Brand Marketing Strategy (JAKARTA)

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Brand Marketing Strategy (JAKARTA)

Tanggal
23-24 Oktober 2017
16-17 November 2017
18-19 Desember 2017

04-05 Januari 2018
22-23 Februari 2018
04-05 Maret 2018
25-26 April 2018
02-03 Mei 2018
18-19 Juni 2018
25-26 Juli 2018
27-28 Agustus 2018
10-11 September 2018
28-26 Oktober 2018
26-27 November 2018
10-11 Desember 2018

Jam Pelaksanaan :
09.00 – 16.00 WIB

Tempat :
Alternatif Hotel: Ibis Group, Amos Cozy, The Park Lane, Harris Group, hotel lainnya yang akan kami konfirmasi kemudian

Pembicara / Fasilitator (Alternatif):

  • Glenn J Sompie, SE. MM. MA
  • Johnson Alvonco, Ph.D

Fee Training (Jakarta): 2017
Rp. 5.500.000,-/ orang

Fee Training (Jakarta): 2018
Rp. 5.750.000,-/ orang

Fee Training (Luar Kota):
Rp. 7.000.000,-/ orang (kirim 1-5 peserta)
Rp 6.000.000,-/ orang (kirim diatas 5 peserta)
Inc : Seminar Kit, Certificate, Lunch, Snack, Souvenir

Manfaat Training:

  • Memahami konsep dan implementasi brand management
  • Mampu mendesain brand yang sukses
  • Mampu mengaudit dan mengevaluasi brand
  • Mampu melakukan perencanaan media untuk brand equity
  • Mampu melakukan perencanaan promosi untuk brand development

Materi :

  • Concept Marketing and Brand Management
    • What is brand management
    • The primary responsibilities of brand managers
    • Trends in brand management
    • The benefits strong brands deliver to organizations
  • The Brand Management
    • The Brand Management Process
    • Element of Brand loyalty
  • Steps to helps brands connect emotionally to their customers:
    • Develop success (re)position a brand
    • Create and manage a strong brand identity
    • Develop a brand identity system and standards
    • Develop a powerful brand tagline
    • Publicity and word-of-mouth marketing to a brand’s advantage
    • Using blogs and other social media to build brands
  • Develop a strong brand marketing plan:
    • Marketing tools and techniques
    • Use internal communication, education and training and organization design to align the organization in support of the brand
    • Develop a brand building organization and transform employees into enthusiastic brand champions
  • Conducting Brand audit and brand equity
  • Measurement of the asset value of a brand
  • Managing brand using point-of-sale (POS) data in managing brands
  • Qualitative and quantitative brand research methodologies and approaches

Target Peserta :
Marketing, Commersial and Sales dan Departemen lain yang berkaitan dengan brand Management.

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